The Advent of Zee5 As A Medium for Pakistani Content in India

 In 2016, when zindagi channel focused on Pakistani content was launched in India, many of us who never previously watched any content from our neighbouring country did not know what to expect and believed that they would be similar to the never-ending saas-bahu sagas which are shown in India. 

       But, as we started watching those masterpieces,we realised that despite having similarities in our cultures, their way of presentation and their language was much more sophisticated than the one used in our dramas. Moreover, we found that the length of their dramas was also limited which held many ardent fans captivated to them unlike Indian shows.

   But as in 2019,our relations with our neighbors got worse due to the Pulwama Attack and the subsequent happenings, many people who had been glued to these shows since the last two years,felt a  void and started searching for alternative ways to watch those gems. 

       Eventually,the government of both the countries realised that the people on both sides of the border have been waiting for waiting for cultural exchanges between them to resume normally. So, instead of resuming the transmission of the zindagi channel,it was decided to provide a place for the Pakistani content in the catalogue of the worldwide available  on the over-the-top streaming application 'Zee5'.

   This month,a great original Pakistani series with a stellar cast comprising of Saba Qamar Zaman and Nauman Aijaz in the lead rolestitled 'Mr.and Mrs.Shamam'consisting of twenty episodes which is to be launched on 11th March on Zee5 isa show that I am eagerly looking forward to. The trailer of this show seems intriguing and it seems quite different as well as progressive considering the conservative society of Pakistan is.

    In a way,Zee5 has proved to be a blessing in disguise for all the fans of Pakistani content as in the current digital age,along with a plethora of content in various languages, our favorite shows are also now available to us readily with the click of a button.